Overview :This collection reflects the brand's debut in Paris 20 years ago, and re-evaluates the archives of Woo Young-mi's early days from a current perspective. The space of Wooyoungmi 2023 SS collection contains the connotative atmosphere of an auction that was held in the old grand gallery, and expresses the renewal process of reevaluation and reinterpretation of the past through the present, inspired by the memories of early incarnations. did. The 2023 SS silhouettes detect the similarity between her appearance at that time and her current attire in the early 2000s when she relocated to her new office building in Seoul, South Korea this spring this spring. As an expression of respect for the times, this SS silhouette was expressed. The millennium of the past and the years around it, its crude minimalism, a mashup of Britpop and hip-hop dressing, etc., are products of the early desires for the glamor of the 2000s. The 2023 SS collection runway unfolds ideas with a delicate approach developed through 20 years of aesthetics. The overall silhouette is boyishly tight and generous in fit, as seen in Woo Young-mi's early works, reminiscent of the dress code of the skateboarding community in the late 1990s. While aiming for a collection shared by men and women, the identity of the Wooyoungmi brand, scale-up and scale-down are possible according to the fit and feel through the free exchange of male and female codes.
Overview :Wooyoungmi's Fall-Winter 2022 collection embodies the nostalgic sensibility and classic splendor of Wooyoungmi Design House's unique modern elegance. Classic tailoring and neutral shades meet unexpectedly popular colors and delicate details to add a thrill, highlighting the artistic balance between elegance and the everyday. The main shades of the collection consist of an appropriate combination of jewel tones of green, pink, orange and blue. A scarf secured with a small WYM closure is styled like a mini cape over jumpers and blazers. Some items, such as balaclava, are an extension of the previous season, and fresh silhouettes such as cropped knitwear, unisex jackets, and trousers tucked into boots are introduced.
Overview :The narrative for Spring Summer 22 begins with The Man in the Red Coat, Julian Barnes’s recent historical book set during the Belle Époque period in Paris. We discover a contemporary, dandy-esque protagonist, richly attired as he awaits the train to London for a shopping trip. By the end, he has arrived at a mountain summit, dressed in loose layers of well-worn hiking gear. This evocative storyline plays out as a film set against the backdrop of an Art Nouveau train station in surreal XR (Cross Reality). As the quotidian cityscape gradually distorts, our visual perception alters too; and this action builds up to a blacked-out finale whereby garments assume a radioactive glow.
As Wooyoungmi continues its pursuit of a genderless, shared wardrobe, this becomes a representation of freedom-as-muse in both theory and practice. A contemporary, urban outlook is bolstered by technical materials that appear as dress fabrics across 43 looks.
All of this is underpinned by the collection’s unofficial motto, ‘Chacun mérite sa propre Belle Époque’, which is to say: everyone deserves their own beautiful time.
Overview :A defiant reaction of the human psyche, times of limitation can spur our imagination and take us to places we’ve never been before. For the Autumn-Winter 2021 co-ed collection, Wooyoungmi stages an abstract journey beyond the borders of our current reality. The enchanted forest sets the scene for a dialogue between the natural and the supernatural: a collection that transforms the real into surreal, and the ordinary into extraordinary. Continuing Wooyoungmi’s conversation with the new generations of Seoul, Wooyoungmi consistently draws on the energy instinctive to the current style spirit of South Korea.
Overview :For spring-summer 2021, Wooyoungmi expresses the momentum of our time through the medium of dance. At its core, the concept of group choreography represents an assembly of diverse individuals motivated by one collaborative purpose.
Garments informed by the premise of dance immerse themselves in the rehearsal wardrobe of the dancer and interprets it for a contemporary urban outlook. Continuing its genderless approach a shared and versatile proposal Wooyoungmi applies the soul of dance to a co-ed collection entrenched in the instinctive style of the youth of Seoul.
Overview :For Autumn-Winter 2020, the brand expands its continual menswear conversation between the streets of Seoul and Paris into an instinctive proposal for the female customer.
The genderless discourse is organic. Respecting the way in which women have historically approached Wooyoungmi, male and female codes materialise through anatomical fine-tuning in cut, and in the spontaneous up- and downsizing of garments and accessories. Approaching the co-educational nature of the collection, Wooyoungmi looked to the dress codes of history. The search for the construction and deconstruction of gender norms through the ages was never more adequately illustrated than in Virginia Woolf’s story of Orlando, a man who lives for centuries and turns into a woman.
Overview :Following a long recovery from WWII, many countries bore the fruit of a new economic independence and none more so than the global force of Japan. A new soundtrack was needed to capture the mood of the era, and with that City Pop was born. Taking influences from America - new wave and jazz fusion as well as other areas of Asia, it was urban pop music as a soundtrack to a glitzy urban lifestyle. Blending a sense of the past and the present is at the heart of WOOYOUNGMI SS20. It is in keeping with a new generation that are rediscovering scenes from past decades; the look is never replicated, it’s a modern retelling. SS20 is a modern guy playing a Mariya Takeuchi vinyl. The collection is a reimagined City Pop scene, with all the eccentric cool of modern Asia street-style.
Overview :Fast forward to the winter of 2019 and to a contemporary generation that has grown up in a consumer driven world of plenty, with technology making desires instantly gratified. They too are disenchanted with the society they have inherited but are engaged politically, using technology as a platform to voice their fears and insight action. It is an exploration of lost generations new and old that inspires WOOYOUNGMI’s romantic bohemian this season. With a soundtrack that moves from swing jazz to hip-hop, two narratives are blended to conceive a modern Scott Fitzgerald.
Overview :WOOYOUNGMI’s affinity is for a new androgynous romantic bohemian. Bowie, of course, resonates with this vision. A pioneer of gender ambiguity in fashion, he tread a delicate path between masculinity and femininity throughout his many metamorphoses. He created glittering personas, but amongst the spectacular there came also a more laidback romantic figure, effortlessly cool in statement tailoring, often in unexpected colour-ways. This is the Bowie that intertwines with the SS19 WOOYOUNGMI man.
Overview :For AW18, Creative Director Katie Chung redefines the WOOYOUNGMI man within the context of a new movement in menswear; the new romantic-bohemians. Chung’s attention is on the emergence of a new tribe in menswear, young men who are fluid in their lifestyle and in their dress. They are artists in a non-traditional sense, moving freely between mediums – music, film, poetry, fashion – in their pursuit of self-expression. Their style blurs the boundaries of conventional menswear codes, distorting the signifiers. They unreservedly combine tailoring with vintage, high fashion and sportswear, sharp modern silhouettes with romantic layers, and luxury with streetwear. Their liberated, androgynous mood has undercurrents of Bowie. They are dreamers, lovers, non-conformists creating a new language; these are the new romantic-bohemians.
