Collection Spring-Summer 2022

2022 Spring-Summer Unisex Collection

The narrative for Spring Summer 22 begins with The Man in the Red Coat, Julian Barnes’s recent historical book set during the Belle Époque period in Paris. We discover a contemporary, dandy-esque protagonist, richly attired as he awaits the train to London for a shopping trip. By the end, he has arrived at a mountain summit, dressed in loose layers of well-worn hiking gear. This evocative storyline plays out as a film set against the backdrop of an Art Nouveau train station in surreal XR (Cross Reality). As the quotidian cityscape gradually distorts, our visual perception alters too; and this action builds up to a blacked-out finale whereby garments assume a radioactive glow. As Wooyoungmi continues its pursuit of a genderless, shared wardrobe, this becomes a representation of freedom-as-muse in both theory and practice. A contemporary, urban outlook is bolstered by technical materials that appear as dress fabrics across 43 looks. All of this is underpinned by the collection’s unofficial motto, ‘Chacun mérite sa propre Belle Époque’, which is to say: everyone deserves their own beautiful time.

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