Fall/Winter 2019 'A LOST GENERATION' Collection

Fast forward to the winter of 2019 and to a contemporary generation that has grown up in a consumer driven world of plenty, with technology making desires instantly gratified. They too are disenchanted with the society they have inherited but are engaged politically, using technology as a platform to voice their fears and insight action. It is an exploration of lost generations new and old that inspires WOOYOUNGMI’s romantic bohemian this season. With a soundtrack that moves from swing jazz to hip-hop, two narratives are blended to conceive a modern Scott Fitzgerald.