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2020FW Co-ed SHOW
For Autumn-Winter 2020, the brand expands its continual menswear conversation between the streets of Seoul and Paris into an instinctive proposal for the female customer. The genderless discourse is organic. Respecting the way in which women have historically approached Wooyoungmi, male and female codes materialise through anatomical fine-tuning in cut, and in the spontaneous up- and downsizing of garments and accessories. Silhouettes and fabrication reflect a generational indifference to conventional gender codes, while tailoring proposed for either men or women manifests in the finesse: discreetly modified cuts, tweaks and details integrated for the optimisation of fit. Elements arguably native to the women’s wardrobe – dresses, skirts, blouses – make their entrance, harmonising with their contemporary masculine counterparts. Approaching the co-educational nature of the collection, Wooyoungmi looked to the dress codes of history. The search for the construction and deconstruction of gender norms through the ages was never more adequately illustrated than in Virginia Woolf’s story of Orlando, a man who lives for centuries and turns into a woman. A fictional exploration of the facets that shape us as women and men – and the area in-between – the novel is exquisitely illustrated in Sally Potter’s screen adaption from 1992 starring Tilda Swinton as Orlando, an inescapable point of reference for the collection.